<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Visibility on Purpose LLC]]></title><description><![CDATA[Visibility on Purpose]]></description><link>https://info8287463.wixsite.com/my-site-1/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 15 May 2026 20:11:22 GMT</lastBuildDate><atom:link href="https://www.visibilityonpurpose.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What comes first—Building a Press Trail or a Great Brand Message?]]></title><description><![CDATA[For a business to be successful, there must be customers. For there to be customers, the business must market to their target customers in the exact places that the target customers hang out. For there to be conversion, the business must be positioned correctly and be able to clearly explain the work they do, who they serve and the value they provide to potential consumers. For the business to retain customers, they must offer a good product that serves as the best solution to a problem or...]]></description><link>https://www.visibilityonpurpose.com/post/buildapresstrail</link><guid isPermaLink="false">69fb6cb35caf4ed272c00f09</guid><pubDate>Wed, 06 May 2026 16:33:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_dbd35d3a1690450db79dc50563dbb94e~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Get your brand recognized in top tier publications like Buzzfeed, The Washington Post, the BBC and more]]></title><description><![CDATA[It's likely a dream of yours to get your brand or story featured in top tier publications like Buzzfeed, The Washington Post, the BBC and many more. We recently interviewed writer, Brie Hogan, on just that topic. Well known for writing being featured in dreamy outlets like we listed above, Brie is also an author and podcast host. She graduated from NYU with a degree in Dramatic Literature, Theatre History &#38; Film Studies. She didn’t know what to do with that either so she waitressed a lot....]]></description><link>https://www.visibilityonpurpose.com/post/briehogan</link><guid isPermaLink="false">69fb6a703587ab080fb81679</guid><pubDate>Wed, 06 May 2026 16:28:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_d987931db02a429fa4a0134bfa671a1b~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[How to Create a Brand Message That Demands Attention]]></title><description><![CDATA[In an online world saturated with content, it's so important to break through the noise and captivate the media's attention with a brand message that demands to be heard. So how can you do that? What steps are needed? And what do you need to have prepared before you reach out to the media? Imagine a world where your brand message cuts through the online noise and commands the spotlight. Well, that world is not out of reach. By understanding the power of a strong brand message and knowing how...]]></description><link>https://www.visibilityonpurpose.com/post/how-to-create-a-brand-message-that-demands-attention</link><guid isPermaLink="false">69fb69797c961ad0b9009d47</guid><pubDate>Wed, 06 May 2026 16:19:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_07ec79e9edb948808b22357b01904085~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[How To Use Youtube as a Daily Sales Generator]]></title><description><![CDATA[Youtube, Youtube, Youtube...Where art thou, Youtube?  Ok, if you're anything like us. You love Youtube and watch your channels almost religiously. Bridget here, and trust me I'm as dedicated I am to my Youtube subscribed channels than I am to my favorite podcasts. I know when the episodes come out and I'm patiently awaiting the next one to drop. You too might love a good Youtube Sunday binge, but have you ever thought about if for your business? We recently interviewed Luciana Levy, digital...]]></description><link>https://www.visibilityonpurpose.com/post/how-to-use-youtube-as-a-daily-sales-generator</link><guid isPermaLink="false">69fb67ddf97c52037565082d</guid><pubDate>Wed, 06 May 2026 16:13:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_a81c1dec008140eeb3144805b28df555~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Boost Your SEO &#38; Credibility with Press Mentions: A Step-by-Step Guide]]></title><description><![CDATA[Ok, we've been getting all nerdy over here at VOP with making Youtube videos on SEO and Backlinking. The whole idea is that you as a business owner are always looking for ways to improve your website's search engine ranking and establish yourself as a trusted authority in your industry. Have you thought about press mentions and backlinks. In this blog post, inspired by Bridget Sicsko's video on Visibility on Purpose, we'll look at practical steps and platforms to leverage PR and media...]]></description><link>https://www.visibilityonpurpose.com/post/boost-your-seo-credibility-with-press-mentions-a-step-by-step-guide</link><guid isPermaLink="false">69fb667fb27e981e27ca07ef</guid><pubDate>Wed, 06 May 2026 16:07:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_05bb30caa45e4884b7d79d8f77739208~mv2.webp/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[2024 PR &#38; Media Forecast: trends, hot topics and more]]></title><description><![CDATA[Welcome to the future of PR, folks! Buckle up, because 2024 is set to be a dynamic year in the world of communications and media. In this blog post inspired by Bridget Sicsko and Lydia Bagarozza's insightful "2024 PR &#38; Media Forecast Report—How To Get Featured in 2024" video on Visibility on Purpose, we'll unpack the key trends and insights you need to navigate the ever-evolving landscape and ensure your brand gets seen and heard. Before you keep reading, if you are looking to get more press...]]></description><link>https://www.visibilityonpurpose.com/post/2024-pr-media-forecast-trends-hot-topics-and-more</link><guid isPermaLink="false">69fb64dc9fa0baa4b8b6f3ee</guid><pubDate>Wed, 06 May 2026 16:01:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_decf617b8e064572be2017e2e38ea11a~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Big Changes to HARO (Help a Reporter Out): Connectively Review and Alternatives]]></title><description><![CDATA[Calling all business owners and subject matter experts! Big changes are coming. HARO, the beloved platform connecting you with journalists for media features, is undergoing a metamorphosis.   What's changing? HARO is rebranding as Connectively, and introducing a paid plan alongside its free option. While the free plan offers a limited 5 pitches per month, paid plans provide more pitches and additional features.   Is it the end of an era? Bridget Sicsko from Visibility on Purpose shares mixed...]]></description><link>https://www.visibilityonpurpose.com/post/big-changes-to-haro-help-a-reporter-out-connectively-review-and-alternatives</link><guid isPermaLink="false">69fb6387b27e981e27ca0261</guid><pubDate>Wed, 06 May 2026 15:55:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_6a51fda53b1b44dd9087381822f9121f~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Get Featured in the Media with Qwoted: A Beginner's Guide]]></title><description><![CDATA[Tired of waiting for journalists to find you? Qwoted is a platform that connects experts like you with reporters actively seeking your insights for their stories. In this video by Bridget Sicsko of Visibility on Purpose, you'll learn how to use Qwoted to land media placements, build brand awareness, and boost your credibility. Ever dream of seeing your name in the headlines? Qwoted can help! This platform connects journalists with experts like you, making it easier than ever to land media...]]></description><link>https://www.visibilityonpurpose.com/post/get-featured-in-the-media-with-qwoted-a-beginner-s-guide-1</link><guid isPermaLink="false">69fb61de646ce369714bb675</guid><pubDate>Wed, 06 May 2026 15:49:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_2f8cf4fbb6db4267879fc26b44a71259~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Meet The Founder: 3 Ways That Jessica Walrack is Changing The Freelance Writing Industry]]></title><description><![CDATA[In this interview series, we had the honor of speaking with Jessica Walrack. Jessica Walrack is a freelance finance journalist for industry-leading publications including Investopedia, CBS News MoneyWatch, and US News and World. She’s also the founder of All Things Freelance Writing, a community that helps freelance writers build their ideal writing businesses.  We recently got the chance to interview her on our podcast, Visibility Era as well. Tune in below. Can you please tell us a little...]]></description><link>https://www.visibilityonpurpose.com/post/meet-the-founder-3-ways-that-jessica-walrack-is-changing-the-freelance-writing-industry</link><guid isPermaLink="false">69fb60737c961ad0b9008d0d</guid><pubDate>Wed, 06 May 2026 15:43:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_870f72527c744f41ab1c633fb93a49cd~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Land Media Attention &#38; Get Your Biz Noticed (It's Easier Than You Think!)]]></title><description><![CDATA[Ever feel like your business is getting lost in the crowd? We've all been there. But don’t worry because there are ingenious ways to snag media attention and get your brand the love it deserves. Here, we'll explore some creative tactics to land those coveted features and boost your exposure like nobody's business. 1. Let Your Customers Brag About You (Social Proof is Your Friend!) People trust people, that's the bottom line. That's why showcasing the positive experiences of your customers can...]]></description><link>https://www.visibilityonpurpose.com/post/howtolandmediaattention</link><guid isPermaLink="false">69fb5f14f97c52037564f849</guid><pubDate>Wed, 06 May 2026 15:36:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_859992180a8d42c98cb0893de83e4bc8~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Top 5 DIY PR Mistakes Entrepreneurs Make and How to Avoid Them]]></title><description><![CDATA[Navigating the world of Public Relations (PR) can be challenging, especially for entrepreneurs taking the DIY route. While DIY PR can be cost-effective and rewarding, it’s also easy to make mistakes that can hinder your efforts. Here are the top five DIY PR mistakes entrepreneurs make and how to avoid them. 1. Lack of a Clear Strategy The Mistake Diving into PR without a well-defined strategy is a common misstep. Entrepreneurs often focus on tactics like sending out press releases into the...]]></description><link>https://www.visibilityonpurpose.com/post/top-5-diy-pr-mistakes-entrepreneurs-make-and-how-to-avoid-them</link><guid isPermaLink="false">69fb5c50b27e981e27c9f484</guid><pubDate>Wed, 06 May 2026 15:30:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_3dbca1ca444f4a6ab2c2cef99030f2a3~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Case Study: How Small Businesses Successfully Implemented DIY PR Programs]]></title><description><![CDATA[In today's competitive market, effective Public Relations (PR) can make a significant difference for small businesses looking to establish their presence and grow. While hiring a PR firm can be costly, many small businesses have successfully implemented DIY PR programs with impressive results. This case study explores how three small businesses leveraged DIY PR strategies to achieve their goals. Business 1: The Local Bakery Background The Local Bakery, a small, family-owned business, was...]]></description><link>https://www.visibilityonpurpose.com/post/case-study-how-small-businesses-successfully-implemented-diy-pr-programs</link><guid isPermaLink="false">69fb5b656d919e5ce873034e</guid><pubDate>Wed, 06 May 2026 15:19:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_65397ccf4ff74fa09a81f4ade6ddfad0~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[5 Essential DIY PR Strategies Every Entrepreneur Should Know]]></title><description><![CDATA[Public Relations (PR) is crucial for any entrepreneur looking to build brand awareness, establish credibility, and connect with their target audience. While hiring a PR firm can be expensive, there are several DIY strategies that can be just as effective if done correctly which is our bread and butter here at Visibility on Purpose! Here are five essential DIY PR strategies every entrepreneur should know. 1. Craft a Compelling Brand Story Your brand story is the foundation of all your PR...]]></description><link>https://www.visibilityonpurpose.com/post/5-essential-diy-pr-strategies-every-entrepreneur-should-know</link><guid isPermaLink="false">69fb5ab2646ce369714ba957</guid><pubDate>Wed, 06 May 2026 15:16:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_3878a00195364d26a761a1840980bb56~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[How Do You Know If Your Brand Is Ready For PR?]]></title><description><![CDATA[We get this question All. The. Time."When is my brand ready for PR?" Here's our response: If you have poured your heart and soul into your business. You’ve nailed down your products or services, the branding is on point but… the world still doesn’t know you exist.  That's when you should start implementing PR.  We also don't believes that any "brand" (aka a business that wants to build a legacy, community, culture, raving fans, and consistent sales on a wider scale) should go without PR. So,...]]></description><link>https://www.visibilityonpurpose.com/post/howdoyouknowifyourbrandisreadyforpr-3f</link><guid isPermaLink="false">69fb59326d919e5ce872ff55</guid><pubDate>Wed, 06 May 2026 15:09:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_9e5fc16a47184d46b36f4c63b7a97ddb~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[5 Ways That Securing Press Coverage Directly Impacts My Business's ROI]]></title><description><![CDATA[We're always trying to give super tangible examples of the ROI (return on investment) for PR and securing press coverage for a brand. This is one of the biggest questions that you probably have too when thinking about hiring a PR agency or putting any company/brand PR initiatives or campaigns in place. You're thinking....yeah I know brand awareness is important–but what will it get me? Likely you want new leads, to get in front of new audiences, to increase revenue, get speaking opportunities...]]></description><link>https://www.visibilityonpurpose.com/post/5-ways-that-securing-press-coverage-directly-impacts-my-business-s-roi</link><guid isPermaLink="false">69fb58247c961ad0b9007dad</guid><pubDate>Wed, 06 May 2026 15:05:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_c681d4c002284f87b08e7f3204490a9d~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Did You See Kamala Harris on Call Her Daddy? ...yeah, Alex Cooper is a PR Genius]]></title><description><![CDATA[Did you see Kamala Harris on Call Her Daddy recently? Yes, the outspoken Barstool Sports show hosted by Alex Cooper. All political opinions aside, Alex Cooper is a PR GENIUS! ...like, hats off to her!She recently signed a $125M deal with SiriusXM (source from The Hollywood Reporter) for her Unwell Audio Network, which includes viral TikTok stars like, Alix Earle. But what many people don’t realize is that Alex didn’t just stumble into this success—she blew up by mastering organic PR and...]]></description><link>https://www.visibilityonpurpose.com/post/did-you-see-kamala-harris-on-call-her-daddy-yeah-alex-cooper-is-a-pr-genius</link><guid isPermaLink="false">69fb5748646ce369714ba347</guid><pubDate>Wed, 06 May 2026 15:01:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_e58c8d8c572e4fc0acaaafdb43254a74~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[How to Optimize your SEO for a ‘Small’ Business or Brand]]></title><description><![CDATA[Are you a small business owner looking to enhance your visibility, grow your brand, and attract the right audience online? Award-winning organic SEO consultant Mariah, known for her down-to-earth, actionable SEO advice, shares her top strategies to help you optimize your website without feeling overwhelmed. We had a chance to speak with Mariah about her journey, her approach to SEO, and her essential tips for business owners. Read on to discover her insights and get ready to elevate your...]]></description><link>https://www.visibilityonpurpose.com/post/how-to-optimize-your-seo-for-a-small-business-or-brand</link><guid isPermaLink="false">69fb552a6d919e5ce872f7b8</guid><pubDate>Wed, 06 May 2026 14:54:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_1e72a1eff9e4480496e6cf7bc3363574~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[Qwoted’s New Press Release Tool Explained | Free vs Paid + Better Than PR Newswire?]]></title><description><![CDATA[If you’ve ever looked into distributing a press release through PR Newswire or Business Wire, you probably had the same reaction most founders do: "Wait... $350+ to send one release?!" As small business owners and product-based founders ourselves, we get it—those costs add up fast, especially when you're doing your own PR. But here’s the good news:Qwoted, the platform known for connecting journalists and expert sources, just dropped a game-changing new feature: press release distribution,...]]></description><link>https://www.visibilityonpurpose.com/post/qwoted-s-new-press-release-tool-explained-free-vs-paid-better-than-pr-newswire</link><guid isPermaLink="false">69fb51f37c50fb68b37e5753</guid><pubDate>Wed, 06 May 2026 14:44:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_99078f1fc29f459e913141b57ef815ba~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[HARO vs Qwoted: Which PR Tool is Better for Backlinks &#38; SEO?]]></title><description><![CDATA[If you're a founder or small business owner trying to build organic SEO authority and get featured in the media—without spending thousands on ads—you’ve probably heard of HARO (Help A Reporter Out) and Qwoted. But which one is actually better for high-quality backlinks, press mentions, and media exposure? We break it all down in this video below and this blog:  What You’ll Learn: How HARO and Qwoted work for PR &#38; SEO Pros and cons of each platform Which one gets you better backlinks &#38;...]]></description><link>https://www.visibilityonpurpose.com/post/haro-vs-qwoted-which-pr-tool-is-better-for-backlinks-seo</link><guid isPermaLink="false">69fb4c7a5caf4ed272bfd28f</guid><pubDate>Wed, 06 May 2026 14:34:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_7da11268bfeb45c4b22f391e270f01fa~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item><item><title><![CDATA[How Relationship Building is at the Heart of Getting Featured]]></title><description><![CDATA[Here at Visibility on Purpose, we focus on the long term strategy of building relationships. Just like in business, building relationships with media experts, writers, producers and show hosts is something that takes time. But the rewards far outweigh the time spent nurturing relationships. In todays, Visibility Era podcast episode, we interviewed Arianna Reardon. Arianna is a former YouTuber and professional wrestler turned writer and pro blogger. Her favorite color is light pink and she...]]></description><link>https://www.visibilityonpurpose.com/post/ariannareardon</link><guid isPermaLink="false">69fb47b67c50fb68b37e4334</guid><pubDate>Wed, 06 May 2026 14:02:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b0d369_1a918c7a428341d9a4cda8dfb2211c38~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bridget and Lydia</dc:creator></item></channel></rss>