Admit it! You’re not here to dive into a nerdy DIY PR strategy (even if 'we' find it thrilling).
You're here because:
→ you want your product flying off the shelves, sales pouring in, consumers Instagrammin' your stuff, and your brand as the obvious choice (duh) for anyone who sees it. Right?
Who We Are
We're Bridget and Lydia, the cofounders of Visibility on Purpose.
After years of running businesses in the publicity and publishing worlds, we officially linked arms to start a business that helps small business owners and emerging CPG and food & beverage brands get featured—even if you don’t have a massive marketing budget or big agency behind you.
Together, we’ve supported 300+ brands in landing major media features and booking top 1% podcasts. Our clients’ brands and products have been spotted in Food & Wine, Vogue, Forbes, USA Today, Women’s Health, mindbodygreen, Medium, FOX, and on leading podcasts and consumer platforms.
We’re on a mission to revolutionize PR by making it accessible to the next generation of small biz owners and consumer brands—not just household names like Coca-Cola, but the founders creating tomorrow’s household staples.
Press is the #1 way to get the world to know your brand.
For small business owners & CPG founders, media features are more than “good PR.” They’re the door-opener to bigger retail opportunities, loyal customers, and long-term brand success. And yes—consistent PR does drive sales over time (because buyers and consumers take brands more seriously when they see them in the press).
PR is the gift that keeps on giving. Once you learn the basics of how to work with the media, it’s simple enough to train your team to repeat it again and again—no pricey agencies or ad spend required (unless you want to, which it totes fine too!)
"92% of consumers trust earned media, like press coverage, over other types of advertising, making it one of the most effective ways to build trust and credibility in a brand." - Nielsen
So, if any of these sound familiar
you're in the right place—
“My dream is to see my product line in national retailers like Whole Foods, Target or Erewhon.”
"I want my brand to show up in LLMs like Claude, ChatGPT and Gemini."
“I want my brand featured in top gift guides (think Oprah’s Favorite Things, Bon Appétit, Food & Wine).”
“I want my product to win awards from outlets like Good Food Awards, BevNET, or Clean Label Project—standing alongside category leaders.”
"I want TOP celebrities and influencers wearing and endorsing my products."
"I want to be well-known, invited to influencer events, and land book deals with Hay House."
"I want my brand to win beauty awards from Glamour, Allure, and ELLE, standing alongside legends like M.A.C."
Over the years, we've helped hundreds of brands secure thousands of features
—thanks to our Personalized PR Strategy Plans, DIY Course & PR Consulting services (all without pricey agency costs or retainers)
HERE'S WHAT WE CAN DO WITH YOU
PR Brand Readiness Audit
For the brand who hasn't secured press...yet
We’ll review your website, socials, and digital presence to pinpoint what’s working—and what to fix first.
$99 USD
PR Strategy Session
For the brand who wants to chat
A 45 minute chit-chat with us to talk through your brand & PR goals
$299 USD
60 Day PR Sprint
We feed you press opportunities & make sure you secure coverage in 60 days
Work closely with us as your on-call PR advisors—two monthly strategy calls, Slack support, and expert feedback on your brand, pitches, messaging, and media strategy. Includes Personalized PR Plan & DIY Course.
$1850/month (2 month minimum)
Brands We've Worked With
Syed Lateef, Real Estate Expert
Prior to the implementation of PR, it was challenging because we didn't know how to start. There were questions like where, to whom, and what we would be pitching. Bridget & Lydia showed me and my team which directions to take. They are precise and encouraging. As a result, I was featured in several media outlets such as Forbes, Yahoo Finance, and USAToday.
Sam Panitch, Podcaster & Founder of Elevation Nation
VOP was a game-changer in elevating my personal brand & company.
The world of media can be daunting, but Bridget and Lydia break it down into simple, actionable tasks that help you solidify your press footprint, eventually getting me features in Fast Company, Entrepreneur and Grit Daily.
Bridge Ochoa, Ayurvedic Practitioner & Former OT
10/10 recommend Lydia and Bridget for this. I got featured in Yahoo, MSN, Medium and 21 Ninety in 2 months…all from scratch. These ladies know what’s up!
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