Admit it! You’re not here to dive into a nerdy DIY PR strategy (even if 'we' find it thrilling).
You're here because:
→ you want your product flying off the shelves, sales pouring in, consumers Instagrammin' your brand, and your product as the obvious choice (duh) for anyone who sees it. Right?
Who we areÂ
We're Bridget and Lydia, the cofounders of Visibility on Purpose.
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After years of collaborating on programs, we officially linked arms to build a platform that helps emerging CPG and food & beverage brands get featured—even if you don’t have a massive marketing budget or big agency behind you.
Together, we’ve supported 300+ brands in landing major media features and booking top 1% podcasts. Our clients’ products have been spotted in Forbes, USA Today, Women’s Health, mindbodygreen, Medium, FOX, and on leading podcasts and consumer platforms.
We’re on a mission to revolutionize PR by making it accessible to the next generation of consumer brands—not just household names like Coca-Cola, but the founders creating tomorrow’s household staples.
HEAR OUR STORY
Press is the #1 way to get the world to know your brand.Â
For CPG and food & beverage founders, media features are more than “good PR.” They’re the door-opener to bigger retail opportunities, loyal customers, and long-term brand success. And yes—consistent PR does drive sales over time (because buyers and consumers take brands more seriously when they see them in the press).
PR is the gift that keeps on giving. Once you learn the basics of how to work with the media, it’s simple enough to train your team to repeat it again and again—no pricey agencies or ad spend required (unless you want to, which it totes fine too!)
"92%Â of consumers trust earned media, like press coverage, over other types of advertising, making it one of the most effective ways to build trust and credibility in a brand." - Nielsen
So, if any of these sound familiar
you're in the right place —
 “My dream is to see my product line in national retailers like Whole Foods, Target or Erewhon.”
“I want my brand featured in top gift guides (think Oprah’s Favorite Things, Bon Appétit, Food & Wine).”
 “I want my product to win awards from outlets like Good Food Awards, BevNET, or Clean Label Project—standing alongside category leaders.”
"I want TOP celebrities and influencers wearing and endorsing my products."
"I want to be well-known, invited to influencer events, and land book deals with Hay House."
 "I want my brand to win beauty awards from Glamour, Allure, and ELLE, standing alongside legends like M.A.C."
Over the years, we've helped hundreds of brands secure thousands of features
—thanks to our Personalized PR Strategy Plans, DIY Course & PR Consulting services (all without pricey agency costs or retainers)
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This is our PR & Visibility Course to secure top tier press placements in digital magazines, podcasts, and TV.
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Glowing ReviewsÂ
Here is what brands are saying about our courses.
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Prior to the implementation of the pitch party, it was challenging because we didn't know how to start. There were questions like where, to whom, and what we would be pitching. The pitch party showed me and my team which directions to take. The course is precise and encouraging. As a result, I was featured in several media outlets such as Forbes, Yahoo Finance, and USAToday.
- Syed Lateef, Real Estate Expert & Airbnb Host
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"VOP was a game-changer in elevating my personal brand & company.
The world of media can be daunting, but Bridget and Lydia break it down into simple, actionable tasks that help you solidify your press footprint, eventually getting me features in Fast Company, Entrepreneur and Grit Daily!"
Sam Panitch, Founder at Elevation Nation, Podcaster
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10/10 recommend Lydia and Bridget for this. I got featured in Yahoo, MSN, Medium and 21 Ninety in 2 months…all from scratch. These ladies know what’s up!
- Bridge Ochoa, Ayurvedic Practitioner & Former Occupational Therapist
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Listen to the
VISIBILITY ERAÂ
podcast
PR Assistant Certification
For Virtual Assistants and Team Members
Don't have time to learn PR for yourself, but not ready to pay for an agency—train your Virtual Assistant or team member to offer PR services for you!
$697 USDÂ
GET ACCESS â–¸Free PR Resources
If you're new here, we have an abundance of free resources for you to get started on your PR and Media Exposure journey.
ACCESS FOR FREE â–¸This is your invitation to elevate your brand presence
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We're here to help you make that happen. Let's keep the party going:
