The Only Program You Need To Be The No-Brainer Choice

—thanks to the brand recognition you’ll build through PR.

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Admit it! You’re not here to dive into a nerdy DIY PR strategy (even if 'we' find it thrilling).

You're here because:

→ you want your product flying off the shelves, sales pouring in, consumers Instagrammin' your brand, and your product as the obvious choice (duh) for anyone who sees it. Right?

Press is the #1 way to get the world to know your brand.

It's the skill that keeps on giving...and once you understand how the media works, you don't have to pay a dime to get featured!

"92% of consumers trust earned media, like press coverage, over other types of advertising, making it one of the most effective ways to build trust and credibility in a brand." - Nielsen

This is a safe space, so let's be real

👀 do any of these sound familiar? —

“My dream is to see my product line in national retailers like Whole Foods, Target or Erewhon.”

“I want my brand featured in top gift guides (think Oprah’s Favorite Things, Bon Appétit, Food & Wine).”

“I want my product to win awards from outlets like Good Food Awards, BevNET, or Clean Label Project—standing alongside category leaders.”

"I want TOP celebrities and influencers wearing and endorsing my products."

"I want my brand to win beauty awards from Glamour, Allure, and ELLE, standing alongside legends like M.A.C."

**Press is just our “how” to:**

✓⃝ Opening doors for wholesale partnerships + retail shelves

✓⃝ Shiny press features to brag about, post & build credibility

✓⃝ Product placement in gift guides, trend roundups, and holiday must-haves

✓⃝ New customers, online orders & repeat sales

✓⃝ Boost in website traffic and SEO

✓⃝ Establishing authority so buyers + consumers see your brand as the go-to

✓⃝ Access to high-profile networks and connections

Over the years, we've helped hundreds of brands secure thousands of features

Clients Supported

Pieces of Press Secured

...who (just like you) want more customers discovering their products, steady sales rolling in, their brand featured in the media, and to be the no-brainer choice for anyone who comes across them.

So here's your invitation to STOP battling Instagram & TikTok

in hopes of going viral 👀 (sorry to call you out!)→ and start implementing a PRESS strategy that works for only 2-hrs per week.

↓

The Solution:

Pitch Party, a DIY PR Course

The only thing you'll need this season—while sippin' on your favorite bevvie to be the no-brainer choice—thanks to the brand recognition you’ll build through PR.

Only $397

"The course is precise and encouraging. As a result, I was featured in several media outlets such as Forbes, Yahoo Finance, and USAToday."

Syed, Real Estate & Airbnb Expert

So, Here's What We're Going To Teach You Inside ⬇

We make it easy!

We set you up on platforms that 'low key' spoon feed you opportunities to get featured!
We position your brand as the go-to industry leader.
We teach you how to connect with key writers, journalists, producers, and hosts.
We show you how PR ties into marketing, sales, SEO, and how to capitalize on it for your growth strategies.

Check Out The Details

"10/10 recommend Lydia and Bridget for this.

I got featured in Yahoo, MSN, The Everygirl, Medium and 21 Ninety in 2 months…all from scratch. These ladies know what’s up!"

Bridge, Ayurvedic Practitioner, Former Occupational Therapist

"VOP was a game-changer in elevating my personal brand & company.

The world of media can be daunting, but Bridget and Lydia break it down into simple, actionable tasks that help you solidify your press footprint, eventually getting me features in Fast Company, Entrepreneur and Grit Daily!"

Sam Panitch, Founder at Elevation Nation, Podcaster

This is for you if...

✓⃝ You launched a CPG company and always meant to prioritize press, but launches, production, and retail took over — and now’s the time.

✓⃝ You’re not ready (or willing) to drop $$$ on a big PR agency, but you do have the drive and bandwidth to start landing media coverage yourself.

✓⃝ You want to see your product in the outlets your customers actually read — from gift guides to grocery trade pubs — while building momentum for retail, DTC, or wholesale growth.

Pricing

↓ What To Expect Inside The Course↓

Our 5-Step Process with short video trainings for how to get featured:
Step 1 (Set A Foundation for press)
Step 2 (Craft Your Pitch)
Step 3 (How to Research Contacts)
Step 4 (Platforms Where The Media Comes to You)
Step 5 (How PR, Sales, & Marketing With in Tandem)

How to identify your Unique Differentiators to make your brand newsworthy
Publicist-approved formulas to write your press-worthy pitch
Research tools, templates, & strategies to curate your personalized media list
Exclusive platforms & newsletters where the media "comes to you"
Step-by-step strategy to built lasting relationships with the TOP journalists, producers, and hosts
Strategies to leverage your press for even more opportunities
How to GET BOOKED on the biggest podcasts
Loads of example pitches, templates, and formulas at your fingertips

Hey! We're Lydia & Bridget

Lydia Bagarozza is a Publicist and PR Strategist of 10 years. She has worked at multiple agencies where she's spearheaded campaigns for top talent, personal brands, and household product brands sold at retailers like Neiman Marcus, Target, and Whole Foods. She's responsible for over 4,000 pieces of press and her clients are frequently seen in: Forbes, Oprah, Well+Good, SELF, Insider, Bustle, mindbodygreen, Byrdie, ELLE, and New York Magazine.

Bridget Aileen Sicsko is a former publisher turned speaker, as well as Wellness Expert and PR Strategist. She has spoken nationally (& internationally) to 3,000+ people where she's inspired audiences on a variety of topics related to lifestyle, business, and visibility. She's been featured on Entrepreneur, AskMen, Medium, Good Morning Arizona, News 12 New Jersey & has guested over 50+ podcasts.

Together, we bring our PR expertise from both sides—supporting and receiving — to set you up for growth through press.