Lydia Bagarozza & Bridget Sicsko

Visibility on Purpose is the go-to PR and media training school for product-based brands ready to be seen, featured, and remembered.

Founded in 2023 by Publicist Lydia Bagarozza and Speaker & Brand Strategist Bridget Aileen Sicsko, we specialize in helping emerging CPG, food, beverage, and lifestyle brands get the media attention they deserve—without hiring a $5K/month agency.

Our signature DIY PR programs teach founders how to land press features in top-tier outlets like Forbes, Fortune, mindbodygreen, Bustle, AskMen, Medium, and major podcasts, while building brand awareness that drives retail partnerships, organic growth, and consumer trust.

Their students frequent media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts.

Individually, Lydia is responsible for over 4K pieces of press and has spearheaded campaigns for some of the world’s top brands sold at major retailers like Ulta, Target, Amazon and Whole Foods.

Bridget Aileen Sicsko is a dynamic speaker and former publisher who has inspired audiences across the U.S. and Europe on the power of brand voice, founder-led visibility, and human-first storytelling. She's known for turning product founders into standout spokespeople for their brand.

We’re here to revolutionize how small-but-mighty brands get seen in the media.
Because PR shouldn’t just be for corporations and legacy brands.

Whether you're launching a new SKU, entering retail, or prepping for your next round of funding—you deserve to show up like a brand people talk about.

Let us teach you how.