About Us | Visibility on Purpose | PR Strategy for CPG Brands

We're on a Mission to Put Emerging Brands on the Map

Visibility on Purpose is the go-to PR and media training studio for emerging CPG, food, beverage, and lifestyle brands ready to be seen, featured, and remembered — without paying agency prices.

Two PR Insiders Who Got Tired of Watching Great Brands Get Overlooked

For years, Lydia was running full-scale PR campaigns for some of the world's most recognizable brands, beauty lines carried at Ulta and Whole Foods, musicians with global audiences, wellness brands landing Oprah Magazine and Forbes.

And Bridget was in the publishing world, helping founders tell their stories, turn their expertise into books, and own their voice on stages across the US and Europe.

We kept seeing the same thing: the brands doing the most interesting work...the scrappy CPG founders, the emerging food and beverage brands, the indie beauty and wellness companies couldn't get a seat at the media table because they couldn't afford a $5,000/month agency retainer.

So in 2023, we linked arms and built Visibility on Purpose, a PR strategy studio designed specifically to change that.

Ways To Work With Us

PR Brand Audit

We review your brand & tell you exactly what's holding you back from press.

Personalized PR Plan

Your custom strategy, publicist-written pitch, and dream outlet list & a research— done for you.

PR Strategy Call

A focused 45-minute call to map out your brand's entire PR game plan.

60 Day PR Sprint

Get press, contacts, and coverage — done with you in 60 days. The perfect headstart.

MEET THE TEAM

Lydia Bagarozza

Co-Founder & Publicist

Publicist for over a decade. 4,000+ press hits. She gets brands featured everywhere...without being Coca-Cola, yet.

Bridget Sicsko

Co-Founder & Strategist

Bridget turns product founders into unforgettable spokespeople the media can't stop talking about.