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4 Steps To Build a Drool-Worthy Brand

  • Writer: Bridget and Lydia
    Bridget and Lydia
  • May 3
  • 2 min read

What makes a brand standout vs fall flat?

That's the question we're answering in today's blog post.


What is a brand?

Here at Visibility on Purpose, a brand is an entity in which you breathe life into. A brand is something that is separate from the founder and relates to the "impression" the brand makes in the marketplace. A good brand stands for something.


  • Discovering Your Authenticity – what your brand wants to be in its most authentic state. This is about values, vision and mission. All big businesses have a bigger mission than just making money.

  • Uncovering Your Brand Personality – where you add style and flavor to the way you talk about your business. This is where you develop a unique way to speak about what you do and why you do it. Think about it...Nike doesn't sound like Patagonia. Starbucks doesn't sound like Dunkin. They each have their own personality.

  • Creating Your Brand Positioning Statement – where you define your brand in the marketplace, its differentiators, process, transformation, & results. This is what sets you apart from others in your industry.

  • Defining Your Brand Message – how you best communicate your brand's value. This is where you uncover your message, who it's for, and why someone would want to be invest in working with your brand.


Start to ask yourself some questions...

  • Who is my work/product/service for?

  • How can your brand position itself in a way that serves a certain group of people with a specific need, want, desire or problem?

  • What makes this company different from those around me in my industry?

  • What impression does my business make on the world?

  • Is the brand memorable?

  • When people think about my business, what words and values come to mind?


If you're looking to get publicity and media coverage for your brand, do not miss this crucial messaging and positioning stage.



Ready to Build a PR Strategy That Doesn't Depend on Any One Platform?

That's exactly what we do inside your Personalized PR Plan — a done-for-you roadmap with your custom story angles, dream outlet list, a publicist-written pitch, and the full strategy to get your brand featured without an agency.


👉 Grab your Personalized PR Plan: visibilityonpurpose.com/pr-plan


This post was written by Bridget Sicsko & Lydia Bagarozza, co-founders of Visibility on Purpose — a PR strategy studio helping CPG and product-based brands get featured in top media without agency retainers.

Together we've supported 300+ brands in landing features in Forbes, USA Today, Women's Health, mindbodygreen, FOX, and top podcasts.


Ready to get your brand featured? Grab your Personalized PR Plan here → visibilityonpurpose.com/pr-plan

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