4 Steps To Build a Drool-Worthy Brand

What makes a brand standout vs fall flat?

That's the question we're answering in today's blog post.

What is a brand?

Here at Visibility on Purpose, a brand is an entity in which you breathe life into. A brand is something that is separate from the founder and relates to the "impression" the brand makes in the marketplace. A good brand stands for something.

We have created a 4 step process to building a drool-worthy brand. We teach these four steps inside our diy, totally bingeable course, Find Your Irresistible.

• Discovering Your Authenticity – what your brand wants to be in its most authentic state. This is about values, vision and mission. All big businesses have a bigger mission than just making money.
• Uncovering Your Brand Personality – where you add style and flavor to the way you talk about your business. This is where you develop a unique way to speak about what you do and why you do it. Think about it...Nike doesn't sound like Patagonia. Starbucks doesn't sound like Dunkin. They each have their own personality.
• Creating Your Brand Positioning Statement – where you define your brand in the marketplace, its differentiators, process, transformation, & results. This is what sets you apart from others in your industry.
• Defining Your Brand Message – how you best communicate your brand's value. This is where you uncover your message, who it's for, and why someone would want to be invest in working with your brand.

Start to ask yourself some questions...

• Who is my work/product/service for?
• How can your brand position itself in a way that serves a certain group of people with a specific need, want, desire or problem?
• What makes this company different from those around me in my industry?
• What impression does my business make on the world?
• Is the brand memorable?
• When people think about my business, what words and values come to mind?

If you're looking to get publicity and media coverage for your brand, do not miss this crucial messaging and positioning stage.

One of our courses is called Find Your Irresistible. It's a bingeable, DIY course that helps a newer business (or a business that has recently pivoted and wants do the foundational work to build their brand before they go out to sell their products) to establish their unique authority and learn how to position themselves to stand out in a sea of similar business owners.

Don't be like everyone else. Be Irresistible.

Purchase Find Your Irresistible.