5 Essential DIY PR Strategies Every Entrepreneur Should Know

Public Relations (PR) is crucial for any entrepreneur looking to build brand awareness, establish credibility, and connect with their target audience. While hiring a PR firm can be expensive, there are several DIY strategies that can be just as effective if done correctly which is our bread and butter here at Visibility on Purpose!

Here are five essential DIY PR strategies every entrepreneur should know.

1. Craft a Compelling Brand Story

Your brand story is the foundation of all your PR efforts. It should clearly convey who you are, what you do, why you do it, and how you are different from your competitors—it's your unique thing that is ONLY YOURS! A compelling brand story resonates with your audience and makes your brand memorable. Make sure your story is authentic, engaging, and aligned with your brand values. Share this on podcasts, socials and in your pitches to members of the media (tv, writers, journalists, etc)

2. Develop a Press-worthy Pitch

A pitch is an introduction of your business and the value you provide to journalists, organizations, podcast hosts, bloggers, and influencers. It typically includes your company’s background, key talking points, product/service information, high-quality images, and contact details. A well-done media pitch makes it easier for media professionals to cover your business.

3. Build Relationships with Journalists and Bloggers

Identify journalists and bloggers who cover your industry and start building relationships with them. Follow them on social media, engage with their content, and share their articles. We've interviewed a ton of them on our podcast, Visibility Era! give it a listen! When you have a newsworthy story and powerful positioning, they’ll be more likely to pay attention because they already know you and your brand.

4. Leverage Social Media

Social media platforms are powerful tools for PR. Use them to share your brand story, engage with your audience, and build a community around your brand. Post regularly, use relevant hashtags, and interact with your followers. Social media can also be a great way to connect with journalists and influencers. Think of your social media as your "owed digital real estate" where you have the microphone and are in change of disseminating your message.

5. Identify the Right Platforms

Find the right platforms for your message. Would podcasts make the most sense for your business? Or maybe you've always dreamed of getting interviewed on TV? What about magazine features where you'd be able to add "As Seen On...." to your website home page? Finding the right platform is crucial.

We help you land media features in as little as 2 hours per week with our PR course and online community, Pitch Party—because we believe you getting your message out there is cause for massive celebration!