PR Affirmations for Founders, Product Brands & Professionals

affirmations Aug 10, 2023

Because sometimes we need a little reminder that your story matters—especially when you're the one building it.

Whether you're launching a CPG brand, leading a service-based business, or building your personal authority as a founder, visibility is the lifeblood of growth. And yet... showing up publicly, especially in the press, can feel intimidating.

Here’s what we know to be true:

  • You don’t need to be “famous” to be featured.

  • You don’t need a PR agency to get credibility.

  • You do need to believe your work is worthy of attention—and then back it up with strategy.


🔥 Visibility Affirmations for the Press-Ready Entrepreneur

Let’s shift the internal narrative before we shift the external one.

🎤Say these aloud. Save them to your phone. Use them before you pitch or post.


  • My product solves a real problem—and people deserve to know about it.
  • My experience and story make me uniquely qualified to speak on this.
  • I am building something valuable, and that deserves visibility.
  • The right journalist is looking for someone just like me to feature.
  • Being seen does not make me arrogant. It makes me accessible.
  • I can land meaningful press coverage—without waiting for permission.
  • I don't need a fancy PR agency. I just need a smart plan and consistency.

🧠 Why Visibility Matters More Than Ever NOW

We're in the era of founder-led brands. Consumers want to buy from real people with real missions. But if you're not putting yourself out there, the media can't find you.

Here’s why that matters:

  • Press = trust. Getting featured in known publications is third-party validation you can’t buy with ads.

  • Media mentions fuel SEO. They build backlinks and domain authority (which is gold for your website).

  • Visibility opens doors. It leads to speaking gigs, partnerships, retail opportunities, and investor interest.

  • You control your narrative. Don't let your competitors—or Google—define your story for you.


💡 What If You Could Start Doing Your Own PR... Today?

Most founders think PR is a “someday” project.
When you’re bigger. When you have more time. When you can afford an agency.

But here’s the secret: you don’t need to wait.
You just need the right plan, tools, and confidence to do it yourself.

That’s exactly why we created the Visibility on Purpose DIY PR Course—designed for product brands, professionals, and founders who want to:

✅ Get featured in outlets like Forbes, Entrepreneur, Business Insider
✅ Learn how to write winning pitches journalists actually open
✅ Understand what makes your story newsworthy
✅ Create a repeatable visibility system without hiring an agency


🎯 What You’ll Learn in the DIY PR Course

  • How to define your press-worthy positioning (what sets your brand apart)

  • Where to find free media opportunities (HARO, Qwoted, etc.)

  • How to write expert pitches (with templates + real examples)

  • When to use press releases vs personal outreach

  • How to turn one press feature into content for weeks


✨ Your Story Is Ready. Are You?

You don’t have to wait for someone else to "discover" you.
You can pitch yourself, share your mission, and get featured in the media—starting now.

Enroll in the DIY PR Course Now
No fluff. No gatekeeping. Just strategy that works.


🧘‍♀️ Bonus: Grab a Personalized PR Plan (it's like us as your publicist for a fraction of the cost!)

Need a strategy for your brand?

👉 PR PLAN


💬 Final Thoughts

PR isn't just for celebrities, Silicon Valley startups, or 7-figure founders. It's for brands like yours—with a mission, a product, and a voice that matters.

You are already worthy of being seen.

Now it’s time to make sure the world sees you.


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Welcome! If this post resonated with you, we’d love to connect:

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