5 Easy PR Tricks for Chiropractors to Attract More Patients

5 Easy Tricks for Chiropractors to Attract More Patients

Are you a chiropractor that has opened your private practice, you have patients coming in...things are working and you're always thinking about new ways to grow and expand your brand on social media? 

If you want to learn how to get featured as a chiropractor, check out this FREE training HERE. And don’t forget to swing by our YouTube channel to watch this video packed with easy PR tricks to attract more patients HERE.

As a Chiropractor and private practice owner, GROWTH is always in the back of your mind, whether you have a whole slew of patients knocking at your door, or you're just starting—these 5 public relations tips will leverage your expertise to build your practice. 

Understanding How Media Works 

Believe it or not, the media needs you just as much as you need them! Whether you’re new to media outreach or have some experience, knowing how it all works is crucial for building your chiropractic brand.

Everything is Synergistic 

YOU ARE AN EXPERT

As a chiropractor, you are an EXPERT! Your knowledge is super valuable to various audiences and outlets. Publications like Healthline, Prevention, MindBodyGreen, and Men's Health are always on the lookout for your insights.

YOU ARE A SOURCE FOR SIMILAR CONTENT 

You’ve probably seen articles quoting chiropractors discussing topics like "how posture affects your microbiome" or "the link between posture and mental health." By positioning yourself as a source, you can use this to grow your practice and build CREDIBILITY and TRUST for your brand.

Building Credibility and Trust as a Chiropractor

Here are 5 easy things that you can be doing in your practice TODAY to build credibility and trust. Understanding these strategies is key to expanding your audience.   

1. Local and Regional TV 

Big TV stations like FOX, NBC, ABC, CNN often have local branches. Even if you're in a smaller town, there are smaller branches of big companies in your area and they can be a great resource for your practice. 

START WITH RESEARCH 

Here is where you come in... you need to figure out what shows are out there and what would be good for you and your practice.

Big Focus on TV

The news and media has a BIG focus for what is Timely and what is Relevant, what are some trending stories right now?... You may see or read stories related to posture, maybe hearing about people dealing with text neck, seeing young kids who are hunched over all day because they are on their phones. There may even have been a big article or study that came out recently. You can actually use these things as Leverage in your PITCH. 

Send a Pitch

You have found information that is relevant, timely, and newsworthy..,Now you can send a Pitch to a to a TV anchor. Just introduce yourself and your practice, and suggest that you could be a great resource for their next segment! 

2. Publications 

Publications for chiropractors is crucial because you can really leverage your background and knowledge to speak on a number of topics you already know. Here are some top publications that may be a good fit for you as a chiropractor: 

Healthline, Prevention, Mind & Body Green, Well & Good, Women's Health, Men's Health, Runner's World, Shape, Muscle and Fitness, Forbes, Entrepreneur, Inc. 

By the way.. All these opportunities are FREE! By introducing yourself as a source, you can engage in "Organic" or "Earned Media," trading your expertise for valuable exposure.

If you want to learn more, we have a PR visibility mastermind course for small business owners called PITCH PARTY HERE.

SEO Benefits 

You likely have someone on your team or you've hired an SEO expert to make sure that you are found when someone types in "chiropractors in your local area." Another way that publications can support your brand is through backlinking , so when you are featured and linked in an article or magazine talking about chiropractic care it links back to your website and actually Boosts your domain, ranking, and authority- so people can find you faster. 

3. Podcasts 

Podcasts are a great way to establish yourself as a thought leader and expand your network. Here are some podcasts that you might have heard of: 

Smart Chiropractor, Spartan Up!, Move Forward, Wellness Mama, Prenatal Podcasts, Webster Technique Podcasts, Nutrition shows. 

You can actually be a valuable voice in a conversation using your expertise, your simple advice can help people in their day to day life. 

4. Press Page & Logos on your Website 

Being associated with Big names actually builds your credibility and trust, and you can highlight this on a press page. You can actually add a press page to your website, so any time that you get publications or are featured on magazines like Men's Health, Prevention, etc... people can see it on your Home Page. You should also create a press page where you can share media and your podcasts with your audience. If you need an idea of how you can set this up with your own brand you can check out our student press page HERE . 

5. Share Press with your Audience 

You may have people on your list that maybe showed up at an event or haven't converted into a patient yet. You can remind them through emails. socials, and newsletters that you got this really cool feature on a podcast, show, etc. This elevates you and you can actually send that to potential and current patients. This is a great way to rebuild content. 

By implementing these simple strategies, you can effectively attract more patients and build a strong presence in your community. Remember, your expertise as a chiropractor is your greatest asset, so take advantage of opportunities to showcase it. Keep experimenting with different approaches, and watch your practice thrive.