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Did You See Kamala Harris on Call Her Daddy? ...yeah, Alex Cooper is a PR Genius

  • Writer: Bridget and Lydia
    Bridget and Lydia
  • May 6
  • 2 min read

Did you see Kamala Harris on Call Her Daddy recently? Yes, the outspoken Barstool Sports show hosted by Alex Cooper. All political opinions aside, Alex Cooper is a PR GENIUS! ...like, hats off to her!She recently signed a $125M deal with SiriusXM (source from The Hollywood Reporter) for her Unwell Audio Network, which includes viral TikTok stars like, Alix Earle. But what many people don’t realize is that Alex didn’t just stumble into this success—she blew up by mastering organic PR and leveraging her podcast as a network-building MACHINE!

It started with strategic guest choices. By inviting mid-tier celebrities early on, she tapped into their followings and offered a platform for them to be candid and authentic. (I mean like really candid...did you see what Katy Perry said on the show?)


As her guests grew bigger, so did her audience, resulting in viral moments and massive growth. 

What makes her PR strategy powerful is that it’s rooted in genuine relationships. Her network expanded not through flashy campaigns, but through authentic connections with guests and listeners. Each interview became a chance to cross-promote, grow her community, and increase visibility.After creating viral moments with guests like Miley Cyrus and Hailey Bieber, Cooper herself began appearing on other major outlets and podcasts, further boosting her brand. Soon, she was featured in top publications like The Hollywood Reporter, People, Buzzfeed, and Forbes. 


This momentum WASN'T an accident—it was a well-executed organic PR plan, powered by her strategic network of appearances and press that built her reputation. AND NOW, she’s interviewing Vice President Kamala Harris, which showcases the power of thoughtful networking, organic PR, and Alex’s instinct for leveraging her platform to build her empire. Alex Cooper’s rise isn’t just about luck or virality—it’s about playing the long game, building relationships, and using organic PR to catapult herself into the spotlight.

To learn more about how to use PR as a brand growth strategy, check out our free workshop HERE.


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This post was written by Bridget Sicsko & Lydia Bagarozza, co-founders of Visibility on Purpose — a PR strategy studio helping CPG and product-based brands get featured in top media without agency retainers.

Together we've supported 300+ brands in landing features in Forbes, USA Today, Women's Health, mindbodygreen, FOX, and top podcasts.


Ready to get your brand featured? Grab your Personalized PR Plan here → visibilityonpurpose.com/pr-plan

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