How To Use Youtube as a Daily Sales Generator

Youtube, Youtube, Youtube...Where art thou, Youtube?

 Ok, if you're anything like us. You love Youtube and watch your channels almost religiously. Bridget here, and trust me I'm as dedicated I am to my Youtube subscribed channels than I am to my favorite podcasts. I know when the episodes come out and I'm patiently awaiting the next one to drop.

You too might love a good Youtube Sunday binge, but have you ever thought about if for your business?

We recently interviewed Luciana Levy, digital entrepreneur, consultant and Youtube content creator on all things you guessed it, Youtube. Tune in below to listen to her episode or keep reading to learn more.

Here are the two biggest takeaways we got from Lu.

1. Create Content Your Audience Wants to Watch—Lu kept reminding us of little things like video titles, descriptions, keywords, thumbnails and putting out content your audience truly wants. Think about the things that your ideal client is actually typing into Youtube or Google. Take some time to do this research yourself too. Find out what they're interested in. Enter search terms in Google or Youtube and see what videos come up. We've been loving a chrome extension called VidIq to help with analytics on videos. Read the previous blog post on the 7 things I learned from Seth Godin and Alex Hormozi for some marketing and messaging top tips. 
2. Youtube Keeps Working Even When You're Sleeping—Ok, this one is every entrepreneurs dream right? To be on a beach and have Paypal notifications coming in? Yes please! Lu has found that all through youtube. She called Youtube her daily sales generator because videos that she made over 5 years ago are still getting viewed today. How does that work? Well Youtube is a search engine and does not put as much emphasis on "uploaded date" compared to platforms like Instagram and Facebook with their newsfeeds. Think about the potential of videos you created years ago still generating cash today and for years to come? Yup, that's what's possible with Youtube.

Definitely listen to the full episode to learn more about Lu Levy's company and story.