All The Brand Assets You Need BEFORE Getting Featured

Bridget and Lydia
May 6
3 min read

Hi it's your co-founder Lydia Bagarozza here today to talk about all the things you need before getting featured in the media. It's kind of one of those chicken or the egg conversations to some people, but here at Visibility on Purpose, we are big believers in having your brand set up for success when it comes to getting media attention.

For instance, you don't need a website, but we'd totally recommend you have one before pitching editors or journalists, because you're going to look so much more professional when you do so!

Here's What You Need Before Getting Featured

Titles as a Founder

What should you call yourself? This matters when you're thinking about pitching yourself and want to approach media with a professional appearance and brand. In the media world, we will call this your "credit line". This is simply your name or your brand's name as well as the titles that you call yourself and your website. For instance if you're a candle brand, you could say—Madewell Candles, a holistic candle brand at madewellcandles.com. Another example could be—Lydia Bagarozza, Publicist and Co-Founder of Visibility on Purpose at www.visibilityonpurpose.com. We recommend using up to three titles.

Headshots

It's important to have professional headshots that you can include when preparing for interviews, speaking engagements or media features. Media will expect you to have professional headshots at the ready for them to easily use. We recommend a portrait headshot as well as a landscape lifestyle photo. We recommend creating a Google Drive folder to house all visual assets like headshots.

If you're a product based business owner, we recommend you get photos done with a white background. This will be best for editorial.

What's the Difference between a Brand Summary and a Bio

Think of a brand summary as an overall description of your brand or company. What does your company do? Who does your company serve? What sets your company apart? Think of a bio more like your story. This is about you as the founder. How did you start this company? Why did you start this company? What is your background as the founder as it relates to your company now?

How to Create Your Story "Pivot"

When you're going to be interviewed on podcasts or featured in magazines (especially if it's a full length story), your PIVOT is a crucial part of sharing your story. Think of the pivot like the moments, experiences, challenges; coupled with your background, your wisdom and your expertise to inform the work that you are doing now. This is a strategy that helps to build your authority and position you as an expert in your field. It's also what helps make your brand memorable—because stories win!

How To Figure Out Which Topics To Pursue For Media

We're always talking about the value intersection with our clients. It's that sweet spot that combines your work, your wisdom, your expertise, your zone of genius with what media wants. Start to think about what you are an expert in. Maybe you're a spiritual mentor, but you love talking about shadow work. Start to come up with 3-5 topics all about shadow work. Remember that your topics will naturally evolve with you.

Organize Social Media Links

Create a document that houses all your social media links. These days we have Instagram, Facebook, Pinterest, LinkedIn etc.

Start Date of Your Business

When did you start your business? Write it down!

With all of the things mentioned in today's episode you should have a great starting point to begin your media journey.

Listen to this episode on Apple Podcasts!

Ready to Build a PR Strategy That Doesn't Depend on Any One Platform?

That's exactly what we do inside your Personalized PR Plan — a done-for-you roadmap with your custom story angles, dream outlet list, a publicist-written pitch, and the full strategy to get your brand featured without an agency.

👉 Grab your Personalized PR Plan: visibilityonpurpose.com/pr-plan

This post was written by Bridget Sicsko & Lydia Bagarozza, co-founders of Visibility on Purpose — a PR strategy studio helping CPG and product-based brands get featured in top media without agency retainers.

Together we've supported 300+ brands in landing features in Forbes, USA Today, Women's Health, mindbodygreen, FOX, and top podcasts.

Ready to get your brand featured? Grab your Personalized PR Plan here → visibilityonpurpose.com/pr-plan

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