The Power of PR and Media Exposure To Build Brand Credibility and Trust

How does it happen that you regularly see big brands and businesses featured in top magazines and on TV?

It's called PR baby~!

Big companies usually have an entire team or department dedicated to helping the brand...

• gain public recognition and grow
• be seen as trustworthy in the public eye
• manage their reputation
• get featured in the media

All of these functions of a PR department help to create an image of the brand in the public eye because they know that the brand becomes more recognizable when it is "featured" or regularly in the news.

So if you're reading this, you're likely a small, boutique business owner. It's maybe you and an assistant or a small team, so you've never had a PR department, because well.... the PR team is YOU.

If you're new to the Visibility on Purpose community, welcome! We're all about helping boutique brands and businesses get featured in the media without having a huge budget for a publicist or being a celebrity. If you've ever wanted to create an iconic brand that is well known and recognized, we've got you covered.

Here are the 3 Ways PR and Media Exposure Support Your Business

1. POSITIONS YOUR BUSINESS—Getting media exposure for your brand isn't for brands who hide. So who is it for? Brands that want to make a stamp in the marketplace and they want to be seen as the go-to expert or authority in their field. Media exposure positions a brand as an authority because it's almost like something that is coveted or "behind the velvet rope". Media has long been an elusive industry that wasn't for everyone. But with the advent of social media, the rise in technology and increased access to information on topics like pitching your brand without a publicist, you are the PR team who can position your business for success.
2. PUTS YOUR BUSINESS ON THE MAP—Certain publications get millions of readers per day. Imagine if your brand had that type of reach! One of the biggest challenges for a small business owner or newer brand is that people just don't know about you. Have you been a guest on podcasts yet? We find podcasts are a great place to start to expand your audience since it's a natural cross-promotional strategy, since you will be "featured" in front of someone else's audience. Have you been featured as an expert in any digital or print publications? Learn how to pitch the media here. What about getting featured on TV? TV reach is huge and the best part about TV....it's really sexy to share with your audience on FB, IG, Email, etc. Why? Because most people don't have the guts to be seen on the news!
3.  BUILDS CREDIBILITY AND TRUST—Have you ever been on a website homepage that says, "As Seen On" or "Featured In"? What does it make you think immediately? Inbound Junction said, "Companies use them to borrow credibility from well-known and high-authority publications in their niche. And it works. When visitors see the logos of Entrepreneur, Fortune, Fast Company, Forbes, or any other top publication on your site, they immediately start trusting you and assume you’re a quality service provider." When those reputable publications have already vetted your brand or business and featured you on their outlet, you are more likely to be perceived as an expert. We recommend starting to build relationships with media contacts, getting yourself booked on podcasts and get featured in magazines.

PR is crucial for a brand's image and positioning in the marketplace. You have the power as a small business owner to get your brand featured for free.

Want to learn how to pitch your brand to the media to attract publicity and expand your reach? Try Pitch Party!

Does your brand need a little refinement and tune-up before you implement a PR strategy? Start here with our Find Your Irresistible Course.