Why Authors Need To Treat Themselves Like a Personal Brand

Since running Visibility on Purpose, we've found some really interesting misconceptions for authors when it comes to PR. We hate to say this, but it's true. There are thousands of new authors that come onto the scene every single day, so unless you're Oprah or Gabby Bernstein, it's likely media doesn't want to give you a live interview just because you're an author. So how can you get on top TV networks and land podcasts and speaking engagements?

Well, don't think it's not possible. Read the blog to learn how to gain media attention for your own book or tune into this Visibility Era podcast episode.  

Misconceptions of Authors and PR

Misconception 1: Writing Alone is Enough One common misconception is that authors need only focus on their writing, leaving marketing and PR to publishers or agents. While their primary talent is undoubtedly writing, authors today must be more than just wordsmiths; they need to actively engage in promoting their work.

Misconception 2: PR is All About Self-Promotion Another prevalent misunderstanding is that PR equates to relentless self-promotion. Authors often fear being perceived as overly self-centered or pushy. In reality, effective PR is about creating authentic connections and offering value to your readers.

Why Building a Personal Brand is Extremely Important for Authors

1. Establishes a Unique Identity Authors who build personal brands set themselves apart in a crowded marketplace. Your brand represents your unique voice, style, and values. It helps readers connect with not just your books but with you as an individual.

2. Boosts Credibility A well-crafted personal brand can significantly enhance an author's credibility. Readers are more likely to trust and engage with an author who maintains a consistent and professional online presence.

3. Connects with Readers on a Deeper Level Authors who actively build their personal brand foster deeper connections with their readers. Personal stories, insights, and engagement on social media platforms create a sense of intimacy, turning casual readers into devoted fans.

4. Attracts Publishing Opportunities Publishers and agents are more likely to take notice of authors with a strong personal brand. A well-defined online presence can open doors to publishing opportunities, book deals, and collaborations.

Three Tangible Things Authors Can Do Today to Increase Their Visibility

1. Create a Professional Author Website Your author website serves as the online hub of your personal brand. Make sure it's well-designed, user-friendly, and contains essential information about you, your books, and upcoming events. Regularly update your blog with valuable content related to your genre or writing process to engage and retain your audience.

2. Be Active on Social Media Choose a few social media platforms that align with your target audience and interests. Engage with your readers, share snippets of your work, and offer insights into your writing journey. Authenticity and consistency are key to building a strong presence.

3. Collaborate and Network Connect with fellow authors, bloggers, and influencers in your genre. Collaborations can help expand your reach and introduce your work to new audiences. Attend literary events, book fairs, and workshops to network with industry professionals and potential readers.

So here's the 411. Authors need to recognize that treating themselves as personal brands is essential for success in today's author and PR world. 

Grab our "From Author to Iconic" Mini Workshop to learn how to gain media attention for your own book.