Beauty Brand

It takes aligned action to earn media features! And what do we mean by "earned media"? There are many companies out there who are flaunting "pay-to-play" media opportunities which instead of earning the press, you are basically purchasing advertising space.If you have a product-based company—maybe selling organic skincare or beauty products, fragrance-free moisturizer, or the latest all-natural concealer, listen up. Btw—we're Bridget and Lydia, co-founders of Visibility on Pu

Bridget here—grab a pen or notebook, I’m gunna share some of my favorite exercises to help with your product company's messaging and positioning. Here are my best tips: What words come to mind when potential customers think of your brand? (ie. candles, organic, design, aesthetic, visibility, publishing, the list goes on and on). We want to make sure we know exactly what we are trying to project through our message and overall brand. For example, when people think of Patagonia