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The Best Free PR Tools for CPG Founders in 2026 (HARO, Featured.com, Connectively & What's Actually Worth Your Time)
HARO is back, Connectively relaunched, and Featured.com is now an AI PR tool. The best free PR platforms for CPG founders in 2026, honestly reviewed.
Jul 24 min read


How PR Helps with SEO Rankings in the Age of AI
Learn about how search engine optimization can support your public relations strategies.
May 276 min read


What comes first—Building a Press Trail or a Great Brand Message?
For a business to be successful, there must be customers. For there to be customers, the business must market to their target customers in the exact places that the target customers hang out. For there to be conversion, the business must be positioned correctly and be able to clearly explain the work they do, who they serve and the value they provide to potential consumers. For the business to retain customers, they must offer a good product that serves as the best solution t
May 62 min read


Get your brand recognized in top tier publications like Buzzfeed, The Washington Post, the BBC and more
It's likely a dream of yours to get your brand or story featured in top tier publications like Buzzfeed, The Washington Post, the BBC and many more. We recently interviewed writer, Brie Hogan, on just that topic. Well known for writing being featured in dreamy outlets like we listed above, Brie is also an author and podcast host. She graduated from NYU with a degree in Dramatic Literature, Theatre History & Film Studies. She didn’t know what to do with that either so she wait
May 62 min read


How to Create a Brand Message That Demands Attention
In an online world saturated with content, it's so important to break through the noise and captivate the media's attention with a brand message that demands to be heard. So how can you do that? What steps are needed? And what do you need to have prepared before you reach out to the media? Imagine a world where your brand message cuts through the online noise and commands the spotlight. Well, that world is not out of reach. By understanding the power of a strong brand message
May 66 min read


How To Use Youtube as a Daily Sales Generator
Youtube, Youtube, Youtube...Where art thou, Youtube? Ok, if you're anything like us. You love Youtube and watch your channels almost religiously. Bridget here, and trust me I'm as dedicated I am to my Youtube subscribed channels than I am to my favorite podcasts. I know when the episodes come out and I'm patiently awaiting the next one to drop. You too might love a good Youtube Sunday binge, but have you ever thought about if for your business? We recently interviewed Lucian
May 62 min read
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