Brand Positioning

Did you know that PR is like brand positioning bootcamp…well it totally is! WHAT IS BRAND POSITIONING? Positioning refers to the place that a brand occupies in the minds of its consumers and how it is distinguished from other like-minded brands within the industry BY DEFINING YOUR STATEMENT, YOU ARE ABLE TO: - Appeal to a certain audience - Create more confidence within the way that you represent your brand - Allow yourself to share your message in a compelling way WHAT TO

What makes a brand standout vs fall flat? That's the question we're answering in today's blog post. What is a brand? Here at Visibility on Purpose, a brand is an entity in which you breathe life into. A brand is something that is separate from the founder and relates to the "impression" the brand makes in the marketplace. A good brand stands for something. We have created a 4 step process to building a drool-worthy brand. We teach these four steps inside our diy, totally bing

It's interesting to be the observer of a brand's growth journey to visibility, especially ones that are fully self-funded. Whether you started a beauty product or skincare line beginning in your kitchen or you are a subject matter expert looking to go the book, thought-leadership, speaking, courses route—there are always a few similar steps taken along the way. When that idea first starts, you might begin with market research. Is this idea viable? Goes to the trademark websit

Are you a small business owner looking to elevate your online presence with a powerful, personality-driven website that attracts and converts clients? Branding and web designer Skylar Sustin specializes in helping service providers turn outdated websites into vibrant, client-focused platforms. Skylar’s approach integrates psychology-driven design and clear brand messaging to make websites memorable and impactful. We had a chance to sit down with Skylar to dive into her journe

Navigating the consumer packaged goods (CPG) industry can be challenging, especially for emerging brands looking to make a lasting impact. We spoke with Danielle Calabrese, a seasoned CPG expert with over 16 years of experience in beverage, snack, and bakery startups. Danielle shares her journey, her strategic approach to brand growth, and the essentials every founder should know for a successful launch. Dive into her insights on crafting a go-to-market plan, securing early t

In this interview, we sit down with Max Lowy and Steve Alves, the owners of Attention Trading, a digital marketing and consulting agency specializing in creating custom solutions for small businesses. Max and Steve share their passion for helping entrepreneurs grow, discuss what marketing means to them, and offer valuable insights into how small business owners can maximize their marketing efforts. Read on to discover their tips for success, a standout success story, and wher

It takes aligned action to earn media features! And what do we mean by "earned media"? There are many companies out there who are flaunting "pay-to-play" media opportunities which instead of earning the press, you are basically purchasing advertising space.If you have a product-based company—maybe selling organic skincare or beauty products, fragrance-free moisturizer, or the latest all-natural concealer, listen up. Btw—we're Bridget and Lydia, co-founders of Visibility on Pu