Visibility Era

Here at Visibility on Purpose, we focus on the long term strategy of building relationships. Just like in business, building relationships with media experts, writers, producers and show hosts is something that takes time. But the rewards far outweigh the time spent nurturing relationships. In todays, Visibility Era podcast episode, we interviewed Arianna Reardon. Arianna is a former YouTuber and professional wrestler turned writer and pro blogger. Her favorite color is light

Hi it's your co-founder Lydia Bagarozza here today to talk about all the things you need before getting featured in the media. It's kind of one of those chicken or the egg conversations to some people, but here at Visibility on Purpose, we are big believers in having your brand set up for success when it comes to getting media attention. For instance, you don't need a website, but we'd totally recommend you have one before pitching editors or journalists, because you're goin

Television Media has, and likely will always have a lot of influence for the world. From a business perspective, TV features are a great way to boost credibility and recognition for your brand. And most business owners don't realize that they can get themselves on TV! No need for a publicist. No need to have a huge following. No need to be a celebrity. So what do you need to have? In this Visibility Era podcast episode with Shari Alyse (Seen on: NBC, CBS, ABC, FOX), Media Con

What is PR & How Can it Help a Small Business Owner Grow? So, you’ve poured your ALL into your small business. You’ve nailed your products or services. You’ve nailed the aesthetic, and the brand is on point…but the world doesn’t know you exist. This is where public relations (PR) comes in. So, what exactly is PR? PR is all about building and nurturing a strong public image for your brand. Think of it like the mega company’s best kept secret. For example: How do you know when

Are you a small business owner looking to boost your visibility, grow your brand, and make an impact through media? Emmy-winning broadcast journalist Kerry Barrett, an on-camera coach with 25 years of experience, shares her top strategies for building a strong media presence. Kerry’s expertise lies in helping business owners amplify their message without the PR agency price tag. We sat down with Kerry to ask her some questions about her career, what drives her, and her best a

5 Easy Tricks for Chiropractors to Attract More Patients Are you a chiropractor that has opened your private practice, you have patients coming in...things are working and you're always thinking about new ways to grow and expand your brand on social media? If you want to learn how to get featured as a chiropractor, check out this FREE training HERE. And don’t forget to swing by our YouTube channel to watch this video packed with easy PR tricks to attract more patients HERE.