For example, if you're just getting your business idea off the ground without a solid offer, it's probably not the time to be pitching your business to podcasts or media contacts.Let's talk for a moment about what the media specifically is looking for. Editors and journalists are tasked with writing articles on topics that are timely, relevant, newsworthy and interesting.Oftentimes, they look to experts to provide commentary to support their story idea. Let's say an editor is

What Does a Publicist Do, and How Can a Small Business Owner Do Their Own PR? A publicist is like the ultimate hype person for your brand, and an extension of your team! They get you in front of the right people by landing media coverage (magazines, podcasts, TV), sharing your unique story, and helping build a positive brand image. What many small business owners don’t know is that they can actually do their own PR by learning how to implement simple PR strategies. And let's

What is PR & How Can it Help a Small Business Owner Grow? So, you’ve poured your ALL into your small business. You’ve nailed your products or services. You’ve nailed the aesthetic, and the brand is on point…but the world doesn’t know you exist. This is where public relations (PR) comes in. So, what exactly is PR? PR is all about building and nurturing a strong public image for your brand. Think of it like the mega company’s best kept secret. For example: How do you know when

In the rapidly evolving world of public relations, affiliate PR has emerged as a powerful tool for brands, blending visibility and measurable impact. We sat down with Liv, Founder and CEO of Mystik PR, to learn about her journey into PR, her unique approach to affiliate marketing, and the tips she has for brands looking to elevate their visibility. Dive into her insights on building trust, leveraging affiliate PR, and the advice that guides her work every day. To further expl

Since running Visibility on Purpose, we've found some really interesting misconceptions for authors when it comes to PR. We hate to say this, but it's true. There are thousands of new authors that come onto the scene every single day, so unless you're Oprah or Gabby Bernstein, it's likely media doesn't want to give you a live interview just because you're an author. So how can you get on top TV networks and land podcasts and speaking engagements? Well, don't think it's not po