Just like with book publishing and Amazon KDP, there is a revolution happening in the PR and media space as well. With the advent of amazon KDP, anyone can self publish their own book, for better or for worse, depending on your opinion. The same shift of the gatekeepers is happening in the PR and Media space. Instead of needing to be famous, a celebrity, or a well known brand, anyone can represent themselves and introduce their business to the media. You don't need a publicis

How does it happen that you regularly see big brands and businesses featured in top magazines and on TV? It's called PR baby~! Big companies usually have an entire team or department dedicated to helping the brand... gain public recognition and grow be seen as trustworthy in the public eye manage their reputation get featured in the media All of these functions of a PR department help to create an image of the brand in the public eye because they know that the brand becomes m

Okay, we've all been to that networking event where you have to go around and introduce your business and what you do to a sea of people you've never met before. If you're new at introducing your brand or public speaking, some of those moments might be co-mingled with butterflies. In our decade plus of experience in PR and Media, we have realized there is definitely an art to pitching yourself. Although here at Visibility on Purpose we focus on PR and Media Exposure and teach

Okay, this is seriously our most asked question in our online community! "How do I get featured? I'm not ready to hire a publicist and I don't just want to pay for random placements in publications with low audience counts!"We've been seeing lots of pay to play opportunities ending up in our inboxes and shared on socials—and we're not here to debate on our opinion on those, but we want to show business owners that that is no the only way to get press coverage for your brand.

PR—maybe you've heard this word before but you honestly have no idea what it means. Let us break it down for you here. We're Bridget and Lydia, the cofounders of Visibility on Purpose and we've been in the PR and publicity world together for near a decade. Here's the nitty gritty of PR and why it matters for your business. 1. What is Public Relations? Public relations (PR) is the strategic strategy behind a company’s public image. The role is multifaceted, involving a blend

For journalists and media professionals, finding the right expert quickly can be a challenge, especially on tight deadlines. That’s where platforms like Qwoted come in, offering tools to connect journalists with the perfect sources for their stories. We asked Vannyda Thach, leader of the Media Success team at Qwoted, some questions about her journey in the industry, how the platform supports media professionals, and her top tips for maximizing its potential. Here’s what she h

In today's competitive media landscape, standing out and building credibility is more important than ever for small businesses and industry experts. Qwoted provides a unique solution by connecting experts directly with journalists to secure media coverage and build valuable relationships. In this interview, Shelby, Success Manager at Qwoted, shares her journey, tips for success in PR, and how Qwoted empowers experts to amplify their voices. Dive in to learn the best practices

Great question—and one we hear a lot from founders, marketers, and product-based business owners. While both PR and performance-based marketing are essential to brand growth, they serve very different purposes. Performance marketing is focused on driving measurable, short-term results—think clicks, conversions, ROAS, and ad impressions. It’s tactical, fast-moving, and easy to track. But PR? PR is the long game. It’s about shaping perception, building trust, and creating credi

5 Easy Tricks for Chiropractors to Attract More Patients Are you a chiropractor that has opened your private practice, you have patients coming in...things are working and you're always thinking about new ways to grow and expand your brand on social media? If you want to learn how to get featured as a chiropractor, check out this FREE training HERE. And don’t forget to swing by our YouTube channel to watch this video packed with easy PR tricks to attract more patients HERE.

In today’s crowded market, standing out from the competition can feel like an uphill battle. But one of the most effective ways to capture your audience’s attention is through powerful storytelling. Whether you're a small business owner, a personal brand, or an entrepreneur, sharing your story in an authentic and compelling way can help you connect with customers on a deeper level. Jackie Tempera, an award-winning reporter and copywriter, shares her insights on the importance