It takes aligned action to earn media features! And what do we mean by "earned media"? There are many companies out there who are flaunting "pay-to-play" media opportunities which instead of earning the press, you are basically purchasing advertising space.If you have a product-based company—maybe selling organic skincare or beauty products, fragrance-free moisturizer, or the latest all-natural concealer, listen up. Btw—we're Bridget and Lydia, co-founders of Visibility on Pu

Bridget here—grab a pen or notebook, I’m gunna share some of my favorite exercises to help with your product company's messaging and positioning. P.S. If you want a framework to help you and your team nail down your messaging and positioning for new iterations of your brand/products, click here to learn about Find Your Irresistible. Anywho~~ Here are my best tips: What words come to mind when potential customers think of your brand? (ie. candles, organic, design, aesthetic,