As business owners, we all know that having a clear representation of our brand identity is key; especially when we're implementing visibility strategies like pitching to the media. You want your ideal audience to look at your interviews, tv appearances, website, social accounts and branding photos, and say to themselves, "Oh, I get it! I know exactly what they're about and I want in." A common misconception is that the visual aspect of a brand ends at the logos, colors, fon

Let’s get real:Anyone can start a business. You can sell a product, set up a Shopify store, ship out a few orders, and technically—you’re in business. But building a brand? That’s a whole different game. The brands you remember, talk about, and trust didn’t just sell something—they made you feel something. They told a story. They showed up consistently. They owned their positioning in the market and made themselves visible. And that’s exactly why PR matters. ✨ Why Businesses

In this interview series, we had the honor of speaking with Natalie Neal Hassett, a visionary sensory brand designer, human design guide, and the founder of Naturally by Design. Natalie Neal Hassett, the creative force behind Naturally by Design and former VP of Marketing, is revolutionizing branding for wellness experts and growth coaches. Her unique approach, shaped by her identity as a 6/2 Splenic Projector with her Personality Sun in the 1st Gate of Creative Self Expressi

5 Easy Tricks for Chiropractors to Attract More Patients Are you a chiropractor that has opened your private practice, you have patients coming in...things are working and you're always thinking about new ways to grow and expand your brand on social media? If you want to learn how to get featured as a chiropractor, check out this FREE training HERE. And don’t forget to swing by our YouTube channel to watch this video packed with easy PR tricks to attract more patients HERE.

In the rapidly evolving world of public relations, affiliate PR has emerged as a powerful tool for brands, blending visibility and measurable impact. We sat down with Liv, Founder and CEO of Mystik PR, to learn about her journey into PR, her unique approach to affiliate marketing, and the tips she has for brands looking to elevate their visibility. Dive into her insights on building trust, leveraging affiliate PR, and the advice that guides her work every day. To further expl

In today’s crowded market, standing out from the competition can feel like an uphill battle. But one of the most effective ways to capture your audience’s attention is through powerful storytelling. Whether you're a small business owner, a personal brand, or an entrepreneur, sharing your story in an authentic and compelling way can help you connect with customers on a deeper level. Jackie Tempera, an award-winning reporter and copywriter, shares her insights on the importance

Are you a small business owner looking to elevate your online presence with a powerful, personality-driven website that attracts and converts clients? Branding and web designer Skylar Sustin specializes in helping service providers turn outdated websites into vibrant, client-focused platforms. Skylar’s approach integrates psychology-driven design and clear brand messaging to make websites memorable and impactful. We had a chance to sit down with Skylar to dive into her journe