Bridget here and I'm a bit of a nerd! I love coming back to books like “This is Marketing” by Seth Godin and a newer one, “$100m Leads” by Alex Hormozi. “Marketing Creates culture, status and affiliation.” - Seth Godin—This is really about…why do people buy? They aren’t just buying the product, they’re buying what the purchase of that product says about them. Think designer hand bags. Some of them aren’t even good looking or nice, but it’s about the affiliation with that bran

In the rapidly evolving world of public relations, affiliate PR has emerged as a powerful tool for brands, blending visibility and measurable impact. We sat down with Liv, Founder and CEO of Mystik PR, to learn about her journey into PR, her unique approach to affiliate marketing, and the tips she has for brands looking to elevate their visibility. Dive into her insights on building trust, leveraging affiliate PR, and the advice that guides her work every day. To further expl

In this interview, we sit down with Max Lowy and Steve Alves, the owners of Attention Trading, a digital marketing and consulting agency specializing in creating custom solutions for small businesses. Max and Steve share their passion for helping entrepreneurs grow, discuss what marketing means to them, and offer valuable insights into how small business owners can maximize their marketing efforts. Read on to discover their tips for success, a standout success story, and wher