What Does a Publicist Do

What Does a Publicist Do, and How Can a Small Business Owner Do Their Own PR?

A publicist is like the ultimate hype person for your brand, and an extension of your team! They get you in front of the right people by landing media coverage (magazines, podcasts, TV), sharing your unique story, and helping build a positive brand image.

What many small business owners don’t know is that they can actually do their own PR by learning how to implement simple PR strategies. And let's be honest, no one is better at hyping up your business than the owner or team themselves. Here are a few steps to get started:

1. Take Our FREE 'how to get featured' MASTERCLASS - This is the ultimate "spill the tea" masterclass where we reveal exactly how to get your brand featured on major outlets like Forbes, top podcasts, and even TV! This free 4-step process will help you land the media features seamlessly that make sense for your biz.

2. Get Comfortable Talking About Your Brand Story

Think about your "why." Why did you start your business? What were those pivotal moments that brought you here? This is your chance to shine in interviews by sharing your personal journey and the transformation you offer your clients. Need help crafting your story? More about how to create a brand message that demands attention HERE.

3. Know Your Titles

When you get introduced on podcasts or TV, make sure you know exactly what titles fit you best—whether it's a Dietitian, Herbalist, Author, or all three. We always tell our clients it’s cool to be multi-passionate! Own it and go for up to three titles that resonate with you.

4. Know How To Introduce Yourself

If the host of a podcast or tv show doesn’t introduce you to their audience at the beginning of an appearance, it’s good to have an intro in your back pocket. We would suggest leading with your “I help” or “brand positioning statement.”

By mastering these PR basics, small business owners can effectively manage their own publicity efforts and build valuable media relationships without hiring a publicist.