How Are You Positioning Your Brand?
Aug 11, 2023
Did you know that PR is like brand positioning bootcamp…well it totally is!
WHAT IS BRAND POSITIONING?
Positioning refers to the place that a brand occupies in the minds of its consumers and how it is distinguished from other like-minded brands within the industry
BY DEFINING YOUR STATEMENT, YOU ARE ABLE TO:
- Appeal to a certain audience
- Create more confidence
within the way that you
represent your brand
- Allow yourself to share your
message in a compelling way
WHAT TO HIT IN YOUR BRAND POSITIONING STATEMENT:
Who you are (credit line)
- What you do (service)
- Who you do it for (audience / demographic)
- Results / Transformation
This positioning statement should be the same on your website, social media platforms, as well as when presenting it to podcast hosts/producers, and writers/editors at publications.
Are you the iconic, the modest or the charisma?
Take our 2 minute media personality quiz to find out your publicity superpower.
