How Are You Positioning Your Brand?

Did you know that PR is like brand positioning bootcamp…well it totally is! 

WHAT IS BRAND POSITIONING?

Positioning refers to the place that a brand occupies in the minds of its consumers and how it is distinguished from other like-minded brands within the industry

BY DEFINING YOUR STATEMENT, YOU ARE ABLE TO:

- Appeal to a certain audience

- Create more confidence

within the way that you

represent your brand

- Allow yourself to share your

message in a compelling way 

WHAT TO HIT IN YOUR BRAND POSITIONING STATEMENT: 

Who you are (credit line)

- What you do (service)

- Who you do it for (audience / demographic)

- Results / Transformation

This positioning statement should be the same on your website, social media platforms, as well as when presenting it to podcast hosts/producers, and writers/editors at publications. 

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This post was written by Bridget Sicsko & Lydia Bagarozza, co-founders of Visibility on Purpose — a PR strategy studio helping CPG and product-based brands get featured in top media without agency retainers.

Together we've supported 300+ brands in landing features in Forbes, USA Today, Women's Health, mindbodygreen, FOX, and top podcasts.

Ready to get your brand featured? Grab your Personalized PR Plan here → visibilityonpurpose.com/pr-plan

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